2026 HAS BEEN DECIDED

The industry didn’t just keep up - it got ahead.

While the pace of change across marketing, advertising and media continues to accelerate, Campaign Year Ahead brought the industry’s most influential minds together to cut through the noise and look forward with clarity.

In one powerful morning, senior leaders, strategists and Campaign’s editorial team unpacked the trends, strategies and shifts that will shape the next 12 months - from navigating uncertainty to seizing new opportunities before they become obvious.

Attendees left with the insight it would take months to piece together elsewhere. A shared understanding of what matters next. And the confidence that comes from being part of the conversation that sets the agenda.

If you weren’t in the room, you didn’t just miss an event, you missed the roadmap.


Campaign Year Ahead is where the future takes shape.

REGISTER YOUR INTEREST
VIEW THE GALLERY

SPEAKER SPOTLIGHT

PANEL DISCUSSION: Year Ahead for Technology

Sophie Cullinane

Global Executive Creative Director, Gravity Road

She leads social-first, creator-powered and AI-fuelled creative across global brands including Unilever Beauty & Wellbeing and Booking.com and has played a key role in Gravity Road’s growth as one of Campaign’s most recognised social and digital innovation agencies.

Her work spans everything from Netflix-fuelled global TV campaigns and Gen-Z creator collectives, to the first gen-AI TVC for Reuters and AR gaming for McCain - with recent campaigns generating billions of earned impressions and real brand impact.

She’s an award-winning creative leader and has spoken at Cannes Lions, known for blending cultural instinct with sharp commercial thinking - and for making work people want to authentically spend time with.

AGENDA
SPEAKERS

WHAT TO EXPECT

💡 EXCLUSIVE INSIGHTS FROM CAMPAIGN EDITORS

Get the inside track on the trends, challenges and opportunities that will shape marketing, advertising and media in the next 12 months -  distilled by the team who set the industry agenda.


🎤 VISIONARY KEYNOTES & PANELS

Hear directly from senior leaders at top brands, agencies and platforms as they share their strategies for navigating what’s next.


✨ ACTIONABLE FORESIGHT IN JUST ONE MORNING

Walk away with a year’s worth of intelligence in a single briefing - saving you time, energy and uncertainty.


🔥 THE CONVERSATIONS THAT SET THE TONE

Be part of the discussions everyone will be referencing for the rest of the year.


🤝 NETWORKING WITH INDUSTRY LEADERS

Connect with the people driving change and building the future of media, marketing and advertising.

WHY THIS EVENT MATTERS

THE ULTIMATE VIEW FROM THE TOP

This is not a tactical conference. It is a strategic half day briefing where the agenda is driven by the industry's most senior leaders. We bring the UK's most influential CMOs and agency chiefs to the stage to share their unvarnished perspectives, investment plans and predictions, providing a rare and invaluable C-suite-level view of the landscape.


CURATED BY THE UNMATCHED AUTHORITY OF CAMPAIGN

As the undisputed bible of the UK advertising industry, Campaign uses its unique position and deep market intelligence to craft the agenda. We don't follow the trends; we identify them. Our authority ensures the topics are critical and the speakers are the most influential voices in the business.

A FOCUS ON COMMERCIAL AND ECONOMIC REALITY

While we celebrate creativity, the core of this event is a pragmatic focus on the commercial realities of the year ahead. Sessions are geared towards understanding forecasts, new models for growth, the ROI of emerging channels, and the economic headwinds facing the industry, providing delegates with tangible, business-critical intelligence.

MEET THE EDITOR




"The Year Ahead Breakfast Briefing is the official start line for adland’s 2026. Each year, Campaign’s editorial team bring together inspiring, entertaining and insightful executives from across the sector to prepare us for the 12 months ahead.

It is an unrivalled chance to catch-up with peers, get excited about the opportunities and prepare for the challenges."

Maisie McCabe, UK editor of Campaign 

LAST YEAR'S ATTENDEES

Copyright © 2026 Haymarket Media Group Limited. All Rights Reserved.