Sophie Cullinane

She leads social-first, creator-powered and AI-fuelled creative across global brands including Unilever Beauty & Wellbeing and Booking.com and has played a key role in Gravity Road’s growth as one of Campaign’s most recognised social and digital innovation agencies.

Her work spans everything from Netflix-fuelled global TV campaigns and Gen-Z creator collectives, to the first gen-AI TVC for Reuters and AR gaming for McCain - with recent campaigns generating billions of earned impressions and real brand impact.

She’s an award-winning creative leader and has spoken at Cannes Lions, known for blending cultural instinct with sharp commercial thinking - and for making work people want to authentically spend time with.