THE 2026 YEAR AHEAD STARTS HERE

Don’t just keep up with the industry - get ahead of it. 

The world of advertising and marketing is in a state of perpetual, high-speed transformation. Navigating technological disruption, economic uncertainty and shifting consumer behaviour requires more than just reacting; it demands a clear, forward-looking strategy

Campaign’s Year Ahead is where the most influential minds in marketing, advertising and media come together to reveal the trends, strategies and shifts that will define the next 12 months.

In just one morning, you’ll gain the insights it would take months to piece together - straight from Campaign’s editorial team and the leaders shaping the future of our industry. This is your ultimate roadmap for the year ahead.

Miss it, and you’ll spend the next twelve months playing catch-up. Join us, and you’ll walk away with the clarity, confidence and connections to lead from the front.

Event date: 13 January 2026

SECURE MY SPOT

SPEAKER SPOTLIGHT

PANEL DISCUSSION: Year Ahead for Creativity

Lynsey Atkin

Founder + Partner, Baby Teeth

Lynsey Atkin is a Founder + Partner at Baby Teeth, a new creative company that partners with brands, talent and organisations to create work that exists as entertainment and art in order to build cultural and commercial value. 

One of the UK's most awarded creative leaders, Lynsey was ECD of Channel 4's in-house agency 4creative for five years, leading work including the Channel 4 Idents 2023 and 'Super.Human' and 'Considering What?' for the Tokyo and Paris Paralympic Games respectively. Starting from a background in graphic design, she co-founded the counterculture print/publisher Ditto Press in the mid 2000s, described by Offprint Paris as "Lords of the English underground", subsequently curveballing into advertising with roles at BBH, Havas and Conde Nast Video. The work she led has been awarded at every major international show including two Cannes Lions Film Grand Prix, over 20 D&AD pencils and the British Arrows Commercial of the Year. 

Lynsey is a regular industry speaker, named in the Campaign A-List and AdWeek 100 lists and has chaired and served on juries for most major festivals. She is from the North East of England and studied at Camberwell College of Art in London.


AGENDA
SPEAKERS

KEY INFO

DATES

Second phase deadline: 29 November

Event date: 13 January 2026 @ The National Gallery

PRICING

Second phase pricing: £320 + VAT

Final phase pricing: £380 + VAT 

GET AHEAD

WHAT TO EXPECT

💡 EXCLUSIVE INSIGHTS FROM CAMPAIGN EDITORS

Get the inside track on the trends, challenges and opportunities that will shape marketing, advertising and media in the next 12 months -  distilled by the team who set the industry agenda.


🎤 VISIONARY KEYNOTES & PANELS

Hear directly from senior leaders at top brands, agencies and platforms as they share their strategies for navigating what’s next.


✨ ACTIONABLE FORESIGHT IN JUST ONE MORNING

Walk away with a year’s worth of intelligence in a single briefing - saving you time, energy and uncertainty.


🔥 THE CONVERSATIONS THAT SET THE TONE

Be part of the discussions everyone will be referencing for the rest of the year.


🤝 NETWORKING WITH INDUSTRY LEADERS

Connect with the people driving change and building the future of media, marketing and advertising.

WHY THIS EVENT MATTERS

THE ULTIMATE VIEW FROM THE TOP

This is not a tactical conference. It is a strategic half day briefing where the agenda is driven by the industry's most senior leaders. We bring the UK's most influential CMOs and agency chiefs to the stage to share their unvarnished perspectives, investment plans and predictions, providing a rare and invaluable C-suite-level view of the landscape.


CURATED BY THE UNMATCHED AUTHORITY OF CAMPAIGN

As the undisputed bible of the UK advertising industry, Campaign uses its unique position and deep market intelligence to craft the agenda. We don't follow the trends; we identify them. Our authority ensures the topics are critical and the speakers are the most influential voices in the business.

A FOCUS ON COMMERCIAL AND ECONOMIC REALITY

While we celebrate creativity, the core of this event is a pragmatic focus on the commercial realities of the year ahead. Sessions are geared towards understanding forecasts, new models for growth, the ROI of emerging channels, and the economic headwinds facing the industry, providing delegates with tangible, business-critical intelligence.

MEET THE EDITOR




"The Year Ahead Breakfast Briefing is the official start line for adland’s 2026. Each year, Campaign’s editorial team bring together inspiring, entertaining and insightful executives from across the sector to prepare us for the 12 months ahead.

It is an unrivalled chance to catch-up with peers, get excited about the opportunities and prepare for the challenges."

Maisie McCabe, UK editor of Campaign 

LAST YEAR'S ATTENDEES

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