Sam Knights

After building his career in the brand marketing world of P&G, developing brands such as Duracell, Braun and Gillette in the UK and Western Europe, Sam is now responsible for SMG and its three award winning agencies' mission to lead the way in connected commerce marketing. Working simultaneously with both retail clients like Morrisons, Boots & Co-op to set up valuable and effective retail media networks and CPGs such as PepsiCo, Kelloggs and Mars to build omnichannel retail marketing campaigns, SMG believe strongly in the potential of enabling brands and retailers to work closer together to improve shoppers’ experiences and, as a result, deliver brilliant business results.