Patrick Affleck

Patrick Affleck joined Havas in 2020 as CEO of Havas Media Network UK, following 12 years at Dentsu. With over 25 years' experience in integrated planning, digital strategy and innovation, he transformed the business into a digital-first media network and expanded capabilities across ecommerce, social, experiential, performance, B2B, data and technology. HMN is now a connected network of five distinct agency propositions – Havas Media, Havas Play, Arena Media, Havas Market and Ledger Bennett. Under his leadership, HMN has enjoyed significant growth through acquiring clients such as Ocado, Red Bull, Emirates and LVMH alongside strengthening long-term partnerships with the BBC, Domino's and Dreams. He is a champion of people, sustainability and inclusion, supporting initiatives including Ad Net Zero, #ChangeTheBrief and HMN's pioneering Opt Out sustainability model. In 2025, he was named Media Week CEO of the Year, one of Campaign's Top 3 Media Suits and won The Media Leader's Leadership Team of the Year. In June 2026, Havas elevated Patrick to CEO of Havas UK alongside his existing role, focused on strengthening collaboration across the Havas Village to deliver more integrated, outcome-driven solutions spanning media and creative.