Davina Barker

Davina Barker is Digital Cinema Media’s (DCM) Sales Director, responsible for evolving DCM’s commercial strategy. Her primary mission is to oversee the sales, marketing, client and creative teams to drive sustainable long-term growth and prove cinema’s unique value as part of an advertiser’s multi-media schedule. Davina is responsible for developing DCM’s relationships with media agencies across the UK to raise the profile of the medium. This most recently led to DCM being named Commercial Team of the Year at the 2023 Campaign Media Awards and Sales Team of the Year at the 2023 Drum Awards.

Davina was named one of Campaign’s 40 Over 40 in 2024; winner of the inaugural MEFA Award in the ‘Hammer’ category in 2023 and is as a member of The Media Leader’s Future 100 Club.

Davina is an active member of Women in Advertising Communications Leadership (WACL) and Media For All (MEFA) and a keen supporter of NABS. She sits on MEFA’s Advisory Council as well as Great Ormond Street’s Marketing Advisory Panel. Prior to DCM, she held senior roles at ids & Virgin Media and ITV.