AJ Coyne

AJ Coyne joined Monzo as VP of Marketing at the beginning of 2024, bringing a wealth of experience and knowledge with him from leading consumer brands like Klarna. He spearheaded Monzo’s first brand campaign in 5 years, painting the UK hot coral and establishing a new brand strategy: Money never felt like Monzo. He’s helped grow the business to over 11 million customers, delivering products that put people in control of their finances and enshrining the brand in popular culture with the world’s first ever ATMmm machine dispensing Greggs sausage rolls. In 2024 Monzo was named a Which? Recommended Provider and became the first bank to win ‘Brand of The Year’ from The Marketing Society.